--- title: "In Conversation with CFA: Better Prospecting Webinar" description: Access the webinar recording and slides for Better Prospecting. --- [![Creative Fund raising Advisors](https://info.creativefundraisingadvisors.com/hubfs/raw_assets/public/CreativeFundraisingAdvisors_July2022/images/cfa-logo.svg "Creative Fund raising Advisors")](https://creativefundraisingadvisors.com/) ![pattern-top-blue](https://info.creativefundraisingadvisors.com/hubfs/pattern-top-blue.svg) # IN CONVERSATION WITH CFA: # Better Prospecting Senior Manager of Prospect Development Stephanie Willis and Principal-West Coast Kristin Love share tips on how to target your prospect research for improved accuracy and results. ### ACCESS WEBINAR RECORDING ## SPeakers [![CFA staff headshot\_Stephanie](https://info.creativefundraisingadvisors.com/hs-fs/hubfs/CFA%20staff%20headshot_Stephanie.jpg?width=200&height=250&name=CFA%20staff%20headshot_Stephanie.jpg "CFA staff headshot_Stephanie")](https://creativefundraisingadvisors.com/team-members/stephanie-willis/) ## Stephanie Willis ### Senior manager, prospect development Stephanie is passionate about helping nonprofits understand the “science” of fundraising, and how to effectively use data and research to enhance the “art” of fundraising. Stephanie has over 10 years of experience in prospect research, prospect management, and data analytics at both higher education and nonprofit organizations. Most recently, Stephanie was the Senior Manager of Research and Data at Marian University in Indianapolis, Indiana. In this position, her primary responsibilities included serving as the database administrator and providing prospect research and management support for Marian University’s Forging Leaders Campaign. Prior to Marian University, Stephanie worked at the United Way of Central Indiana where she was tasked with creating a new prospect research unit within the fundraising department. At CFA, Stephanie’s main responsibilities are establishing strategy, procedures and processes for the areas of prospect research, prospect management, and data analytics, while also providing operational support for client campaign initiatives. Stephanie is Blackbaud certified in Raiser’s Edge NXT and Raiser’s Edge, and has a master’s degree in library science. Additionally, Stephanie is a Gallup-certified Strengths coach and helps others understand, apply and integrate CliftonStrengths results into their lives and work. Originally from Detroit, Stephanie currently resides in Three Rivers, Michigan. [![CFA staff headshot\_Kristin](https://info.creativefundraisingadvisors.com/hs-fs/hubfs/CFA%20staff%20headshot_Kristin.png?width=200&height=250&name=CFA%20staff%20headshot_Kristin.png "CFA staff headshot_Kristin")](https://creativefundraisingadvisors.com/team-members/kristin-love) ## kristin love ### principal, west coast Kristin comes to CFA as a proven capacity-builder, collaborator, and change-maker in the philanthropic space, with over 20 years of experience in higher education, program development, and nonprofit advancement. Prior to joining CFA, Kristin served as Vice President for Development at Loyola Marymount University in Los Angeles, California. At LMU, she oversaw efforts to evolve development structures and processes to motivate an accountability-driven environment, partnering with academic and administrative leadership to align goals and priorities in pursuit of increased philanthropy.   Before LMU, Kristin held leadership roles in the advancement offices at Colorado College and University of Denver, championing creation of new initiatives at both institutions that integrated engagement and philanthropy. Her career experience includes development roles at large national and small local nonprofits, as well as global organizations such as JDRF International. Her passion for mission-centric fundraising work and the positive impact it can have on institutions and organizations began as a work-study student in the grants office at her alma mater, Baylor University, where she earned a BBA in public administration and Spanish. A native of Dallas, Texas, Kristin spent over two decades in Colorado before relocating with her family to the Los Angeles area in 2020. The mother of 15-year-old twins, Kristin enjoys watching her daughter’s athletic pursuits, and son’s music and acting endeavors. In her free time, she can be found traveling or at a potter’s wheel. 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